“When you consider who is using mobile, you have to separate tablet use from phone use,” said Nigel Pocklington, CMO of hotels.com. “Phone use is for people looking for a booking close in, while tablets on the other hand are used by customers with longer windows.”
Sarah Bernard, VP of global product development for Hotwire, put it this way: “We see customers are using mobile during commute hours, desktop computers at the lunch hour and during work hours, and tablet bookings go up after 9 pm.”
Going hand-in-hand with that statistic, Bernard said 75 percent of same-day bookings on Hotwire come from mobile, while the highest average daily rate is achieved through tablet bookings.
U.S. Expedia data show 81 percent of people booking one-night stays via mobile are located within 10 miles of the hotel.
Written by Stempanie Ricca of Hotel Management