Mobile is the fastest growing booking channel for global online travel agent giant Expedia, and the company advises hoteliers to pay close attention this year to optimizing their mobile presence to better facilitate booking.
The company is banking on consumer preference for mobile booking, short-window booking and higher international travel to grow its businesses worldwide. At its annual Expedia Partner Conference, owners shared data and trends related to online booking behavior and addressed how its hotel partners fit into the picture.
“Today most of our sites are seeing 20 percent or more of their transactions coming from mobile, “ said president and CEO Dara Khosrowshahi. Right now Expedia has more than 130 mobile websites and its mobile apps are available in more than 200 countries.
Written by Stephanie Ricca, Editor in Chief, Hotel Management